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By Kelsey Clark Supermodel Linda Evangelista has never shied away from skincare, even of the invasive variety. The 53-year-old has openly admitted to getting botox, fillers, and laser treatments—a refreshingly candid departure from the "drink water" advice repeatedly espoused by models. "I was the first person to ever admit that I did Botox, and my mom was upset. I said, 'Mom, everybody does it,' and she was like, 'Yeah, but they don't say it,'" she told Harper's Bazaar. Now she's also being up-front about canceling her Botox treatments after being introduced to Erasa's XEP-30 concentrate. 

The Iconic Supermodel Leads the Pack in Beauty Innovation. Iconic '90s models, Linda, Christy, Cindy, and Naomi have maintained their super status thanks in part to their ability to never visibly age. All approaching their fifties, they're each as beautiful now as they were then - so when Linda Evangelista reached out about her favorite anti-aging product, we jumped at the opportunity to find out more. Linda is now the vice president and creative director of Erasa - a relatively unknown beauty line that's about to take off. Her hero product - the brand's only one - is a clinically tested wrinkle-reducing formula called Erasa XEP-30.

Erasa XEP 30 Extreme Line Lifting and Rejuvenation Concentrate Don't be fooled by the pearly pink bottle. This Allure Best of Beauty winner is drill-sergeant-tough on fine lines and wrinkles. The proprietary hero ingredient, XEP 30, is a neuropeptide that - similar to Botox - actually communicates to tensed-up facial folds and tells 'em to relax. Another all-star ingredient, niacinamide, restores elasticity. Best of all, this stuff actually starts to work within two weeks. As Amy Forman Taub a Chicago-area dermatologist previously told Allure, "I haven't seen anything else act this quickly."

Canadian model who defined an era was in Toronto to be honoured as creative director of anti-aging company Erasa.

We are proud to announce that we have launched Erasa Skincare exclusively with Holt Renfrew across Canada. Linda Evangelista is featured on the cover of the Fall/Winter 2017 catalog and there is an amazing interview.

One of the most iconic models of her era, Canada's Linda Evangelista is luxuriating in a life beyond the countless international runways and 700-plus magazine covers she has graced since the 1990s. At 52, the St. Catharines, Ont., native has settled in New York to raise her 11-year-old son Augustin.