Our Story 2.0

The birth of erasa

A history of groundbreaking skincare for 2 decades. Meet Julius (Jules) Zecchino

Mr. Jules Zecchino was the former Head of Skin Care R&D at Estée Lauder for over 20 years, and responsible for the development of the company's top performing products in their multi-billion dollar segments. His team at Estée also won the prestigious Marie Claire Prix d'Excellence (the Beauty Industry's Oscar) an unprecedented five years in a row. Him and his team aim to build upon their impressive achievements by utilizing internal technologies as well as leveraging relationships with a number of scientific, corporate and academic affiliates who provide the adjunct technology and manufacturing necessary for product commercialization. He is an active member of the International Academy of Cosmetic Dermatology, Society of Investigative Dermatology, CEW and SCC.


Linda Evangelista

Fashion and beauty icon, Linda Evangelista, joined the Erasa XEP 30 team as Vice President and Creative Director. Ms. Evangelista’s extensive expertise in the beauty and fashion industries has led her to gain the admiration of peers for her influence, passion and creativity. Focused on leading ERASA towards significant growth and positioning the company as a leading skincare authority.


Still as stunning as ever, Evangelista continues to model and is the creative director and vice president of Erasa, a skincare brand.

Ms. Evangelista will bring forth her deeply personal experiences in using skincare products throughout the course of her career to serve as an integral member of the product innovation team. In her new role, Ms. Evangelista will help to develop products with superiority and relevance to today’s women, ensuring the highest standard of creative excellence is accomplished. 

“This is my wrinkle erasing anti-aging miracle in a bottle obsession. I don’t need anything else to keep my skin visibly rejuvenated.”

— Linda Evangelista

Decades of Everlasting Beauty

Originally from Ontario, Canada, Ms. Evangelista’s interest for fashion and modeling emerged at an early age. At 15 years old she was discovered by a scout and urged to move to New York to pursue a professional modeling career. Ms. Evangelista grew knowledgeable of the industry and established a successful career, producing iconic fashion images with renowned photographers including Steven Meisel, Peter Lindbergh, Richard Avedon, Irving Penn, Patrick Demarchelier, Steven Klein, Annie Leibovitz and David Sims, among others. Her beauty has graced over 600 magazine covers and has appeared in advertising campaigns for Chanel, Dolce & Gabbana, Yves Saint Laurent, Valentino, Versace, Christian Dior, Calvin Klein, Chloe, Hermes, Donna Karan, Jil Sander, Ralph Lauren, Fendi, Gianfranco Ferré and De Beers.

Ms. Evangelista’s innate ability to understand women’s skincare needs is the driving force that keeps her inspired. She has been cited by the international press as a style icon and has received numerous honors. In 2003, she received the Lifetime Achievement Award at the VH1 Fashion Awards and was the first model to be inducted into the Canadian Walk of Fame. Aside from her prestige and accomplishments as a supermodel, Ms. Evangelista is committed to various charities and is an activist for HIV/AIDS research as well as breast cancer awareness.  Her collaboration with ERASA XEP 30 will lend the utmost credibility and awareness to consumers.