News & Features

Writer Claudia Cusano The beauty industry is constantly releasing new products, and the script for each tends to be the same: the company’s marketing department touts the efficacy of the new star product, a celebrity-studded event is held to fete the product, and the brand ambassador gushes to the media about how great said product is. There is a series of posts about these events on social media that have you feeling “I wish I was there,” followed by a campaign rollout in stores and online. Day cream, night cream, colour collection—different products, same playbook.  

Evangelista first encountered Erasa after the husband of esthetician Georgia Louise passed along a bottle to solicit her feedback. After trying the serum for a couple of weeks she noticed one day while tweezing her eyebrows how incredible her complexion looked.

By Kelsey Clark Supermodel Linda Evangelista has never shied away from skincare, even of the invasive variety. The 53-year-old has openly admitted to getting botox, fillers, and laser treatments—a refreshingly candid departure from the "drink water" advice repeatedly espoused by models. "I was the first person to ever admit that I did Botox, and my mom was upset. I said, 'Mom, everybody does it,' and she was like, 'Yeah, but they don't say it,'" she told Harper's Bazaar. Now she's also being up-front about canceling her Botox treatments after being introduced to Erasa's XEP-30 concentrate. 

The Iconic Supermodel Leads the Pack in Beauty Innovation. Iconic '90s models, Linda, Christy, Cindy, and Naomi have maintained their super status thanks in part to their ability to never visibly age. All approaching their fifties, they're each as beautiful now as they were then - so when Linda Evangelista reached out about her favorite anti-aging product, we jumped at the opportunity to find out more. Linda is now the vice president and creative director of Erasa - a relatively unknown beauty line that's about to take off. Her hero product - the brand's only one - is a clinically tested wrinkle-reducing formula called Erasa XEP-30.

Erasa XEP 30 Extreme Line Lifting and Rejuvenation Concentrate Don't be fooled by the pearly pink bottle. This Allure Best of Beauty winner is drill-sergeant-tough on fine lines and wrinkles. The proprietary hero ingredient, XEP 30, is a neuropeptide that - similar to Botox - actually communicates to tensed-up facial folds and tells 'em to relax. Another all-star ingredient, niacinamide, restores elasticity. Best of all, this stuff actually starts to work within two weeks. As Amy Forman Taub a Chicago-area dermatologist previously told Allure, "I haven't seen anything else act this quickly."

Canadian model who defined an era was in Toronto to be honoured as creative director of anti-aging company Erasa.