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Embracing Mature Beauty: A Moment with  Kelly O'Doherty

Embracing Mature Beauty: A Moment with Kelly O'Doherty

At Erasa, celebrating beauty at every stage of life isn't just a motto—it's our guiding principle. In our latest campaign spotlighting mature beauty, we had the privilege of meeting Kelly O'Doherty: a mother, wife, and passionate 53-year-old Labor and Delivery Nurse from Archer Lodge, NC. But most importantly, she's Kelly—inspiring women over 50 to embrace their mature beauty with confidence and grace. Kelly empowers others to embrace the beauty of maturity with authenticity and pride, proving that age is just a number on the journey to self-love and confidence. For our campaign shoot, we flew Kelly to NYC, where we spent two unforgettable days together. On the first day, we delved into the heart of Erasa's innovation at our lab, accompanied by our esteemed Chemist, Marina. Surrounded by vials of potent ingredients and cutting-edge formulations, Kelly immersed herself in our skincare creations, gaining firsthand insight into the dedication and expertise behind each product. It was a day of discovery and enlightenment as Kelly witnessed the meticulous process that goes into crafting skincare solutions that deliver unparalleled results. Later that evening, we continued our exploration of the beauty industry as we dined with our Founder, Jules. Over a delicious meal, Kelly had the opportunity to gain industry insights directly from Jules, from discussing emerging trends to sharing anecdotes from Erasa's journey. The evening was filled with enlightening conversations that deepened Kelly's understanding of the skincare landscape. On the second day, our journey took us to Bushwick, Brooklyn, where we set the stage for our Mature Beauty Campaign shoot. Kelly's genuine spirit illuminated the essence of mature beauty, capturing its importance with authenticity and grace. As the camera rolled, Kelly's radiant presence brought our vision to life, reminding us of the power and confidence that come with age. Throughout the shoot, Kelly's insights resonated deeply, reflecting her personal skincare journey and experiences with menopause. Her words served as a poignant reminder of the beauty found in embracing change gracefully. With each shot, Kelly's unwavering confidence shone through, inspiring us all to embrace our beauty at every stage of life. It is with immense joy that we present our conversation with Kelly below. We trust that her words will inspire you as much as they did us, serving as a gentle reminder of the beauty found in embracing change and aging gracefully. Question: So tell us your age, where you're from, what you do? Answer: My name is Kelly O'Doherty and I am 53 years old and I live in Archer Lodge, North Carolina. I am a labor and delivery nurse. I love my job. I love what I do. I love helping people through a difficult time, but I love the end product. It's great. And I'm married and I have two amazing young men for sons.  Question: What has been your skincare journey? Answer: My skincare journey probably started when I was a teenager. I was kind of lucky. I just had normal skin. The odd breakout here and there. And I remember when I was probably about 16, my mom, she was using Mary Kay, and she bought me a set. So I started to take care of my skin a little bit then. But then in my early twenties, I started to have cystic acne on my jawline, around my nose, and my eyebrows. And it was a really difficult time. I kind of was in a place where I was just kind of figuring out who I was. And then to have this awful, painful thing on my skin, it was hard. And I went to a dermatologist and they want to prescribe all sorts of medication and things, and I kind of just wrote it out. And I think the years after that, it's all a blur. I don't even know what I used. But starting about, maybe about eight years ago, I started to really notice changes in my skin as I got older. And I was kind of like, okay, I need to start doing something now. I was not really good about using any kind of SPF on my skin prior to that. Like, if I was at the beach or outside a long time, I would. But just day to day I wasn't. So I started washing my face at night where I didn't before, and started using SPF and just started learning more and more about ingredients. And I would say over the past four years, I've become more consistent with my skincare. And I baby it now more like it than I ever had before. Question: If you had to give advice to your 21 year old self about skincare what would you say? Answer: If I would talk to 21-year-old Kelly, I would say sunscreen, sunscreen, sunscreen. And when you wear the sunscreen, bring it all the way up to your hairline. Because that's where I found that I have, there's something called actinic keratosis. And I kind of call them like... old lady dry spots. You'll see them on older people, like on their skin. They're very, very dry and they can be precancerous. And I already have the start of that. So sunscreen.  Question: What are some of the changes that you started noticing in your body throughout time and how were you going about them? Were you feeling very positive about them or was it something that started to make you insecure?  Answer: I think physically as you age, it's like if you've had children, that's, you know, an amazing time and a pregnancy. But then those years after, you might neglect yourself because you're putting so much care into somebody else. And I think I went through a time like that. I wasn't worried about aging so much or how I looked because of age. It was just more of like how things fit and things like that. But I have started to notice, I would say, probably in my early 40s, the changes that came with perimenopause.  And I went through menopause in my mid-40s. So in my early 40s, I started noticing that lost elasticity, crepiness in my neck. The places where I can see it, you know, you're not looking in a mirror all the time, the backs of your hands and your neck will just, you know, especially if I didn't wear sunscreen in the early years, that's where my neck shows that I wasn't, you know, taking care of things. I think that has been tough. You look at yourself in the mirror and you're like, okay, I am aging. And that is a fact. And I'm fine with it. I feel comfortable with who I am. But sometimes that person that I'm looking at is not the person who I feel inside. And I don't want to be any younger. I want to be my age. But I still want to... I feel as good on the outside as I do on the inside. And I feel like I am a happy person and I'm glowing and I want my appearance to show that. I don't want to bring people down with a down appearance. I want to be bright and happy and I want my skin to show that too.  Question: I think that sometimes when we talk about aging, a lot of people, you know, kind of focus on like the negative things, like what you felt or this and that, but tell us one of the things that you're like so excited about that you don't have to deal with anymore that you feel like going into your 50s is like yes I love this? Answer: Periods. Did I say that, am I allowed to say that? You do shed the weight of other people's opinions and that is a beautiful thing. Once I thought it would happen in my 40s no but that, I was happy to hit 50. I was very excited to turn 50. And like I said, you just, it's not that you don't care anymore, it's just, it's not important. You just take that and you go, what other people think. And you just, you just move on. You just keep going on. People say, you know,  you shouldn't, you shouldn't have let your hair go gray. You're going to look older. This is the color of my hair and I like it. I like the color of my hair. I like the color of my hair. So people will say, well, if you don't color your hair anymore, why do you wear makeup? Because I like makeup. Well, why are you trying to look younger if your hair is gray?  I'm not trying to look younger with makeup. I wear makeup because I like makeup. And I like the way it makes me feel. I don't care about anybody else but me when it comes to this.  Question: I know you mentioned your hair. Can you walk us through the journey of like when you decided that you wanted to go full on gray and what that looked like?  Answer: I had always loved women who had gray hair, just pretty whether it was you know a little elderly lady that I was, when I was a nursing student like in the nursing home with just white beautiful hair or a woman in her 30s who chose not to color her hair I always really admired how it looked and that and I was I would always told my stylist I'm going gray. I'm gonna go gray. For probably about six years and I had gone on a medical mission trip to Guatemala and while I was there I felt my truest self I felt that you know I wasn't wearing any makeup I wasn't doing anything with my hair and it was so freeing and I came back from that trip and I had an appointment scheduled to get my hair colored and I sat in the chair that morning and I looked at Kayla and I said I'm not doing it. And she was like, okay, let's go wash. We washed, cut, and that was it. And it's one of the best things I've ever done for myself. There was a lot of growth inside me as the hair grew. It was painful at times because people, they have their opinions. And most people kept them to themselves, but there were a few people who were..I don't care about them anymore, but there were some people who were vocal. And, but I think the end result, I feel, I feel more me than I have in a long time by loving myself. Question: With all the wisdom that you have now and all that you know about your skincare and all that you've lived, how are you paying this forward? Answer: I love talking about caring for your skin, caring for your hair. makeup, all of these things that like make you feel good on a personal level. I love discussing those things with other women. And I love, I work with a lot of younger women, women that are 20s and 30s. And I feel like I love talking to them about it because I don't recall, all I recall growing up was hearing from women going, oh my gosh, it's awful when you get old. and this happens. There was so much negativity that I feel like I am being more positive about it than maybe the generation before me was to my generation. So I'm trying to, I'm like, it's a good thing. It's a great thing. Getting older, it's kind of fun. Question: Through your life it seems like you've had multiple different careers. I know that you mentioned at 35 you started studying nursing. So what would you say to someone now about the evolution of choosing who you are whenever you want to be that or what that looks like to change careers and evolve?  Answer: You know, I would love to say, go ahead, you can do it. Anybody can do it. You know, you can always change your circumstances. You can always, you know, but that's not true for everybody. And that's, that's hard. But I think if you're not happy where you are with what you're doing, you might not be able to change a whole career, but you can change something about that.  You might could, find something that helps you align with the dreams that you had when you were younger, that it might not be a drastic change, but it could just help you feel a little bit more like you're on the path that you're meant to be on rather than the one straight track that other people told you to be on. It's convoluted. Your growth path is not straight. It's not linear at all. It is like a path that is just convoluted and goes in and out. And just because you're not where you want to be, you're going to get there and it might not be the same idea that you had in your head when you started. Because if you had told me at 18 years old that I was going to be a nurse someday, I would have laughed in your face because it was just not on my radar at all, not at all (Question continued): And how about content creating? Answer: Oh that, that was on my radar in my early 20s, but it wasn't called that back then. I had dropped out of college and to later find out at 50 that I have ADHD and that had played a big part in why I dropped out. But I was the girl who would get all of the fashion magazines and just go through. I don't think I ever read an article. I would just look at the pictures and think about what went on with that photo shoot or what went on in that campaign and who the models were, who the makeup artists were, who the photographers were. I'm like, I know who her was you know I'm like, I loved it and I envisioned being in New York City and, but it just, it wasn't something, you just didn't go and do something like that. And to be here, 30 years on from that, 30 some odd years on, is just, it's amazing. And I am kind of giddy about it and just, I'm very grateful to have this opportunity. Don't make me cry.  Question:  Any final words you want to say before we wrap up?  Answer: Don't be afraid to age. Wear sunscreen. That's a song, isn't it? Or like a thing. I'll find it. Don't be afraid to age. Wear sunscreen. Talk to other women about the changes that you're going through. Do not be quiet about perimenopause and menopause and your skin changes and your body shape changes. It's not something to be ashamed of. Everyone with a uterus will go through it in some way, shape, or form. whether it's chemically, medically, like surgically or whatever, everyone's gonna go through it. And it's not something to hide about. It's something to be celebrated. We're moving on into that third act of our lives. Let's make it the best one.     

CELEBRATING MATURE BEAUTY

CELEBRATING MATURE BEAUTY

Embracing Mature Beauty: A Journey with Cherie Gyllenswan

Embracing Mature Beauty: A Journey with Cherie Gyllenswan

At Erasa, we believe in celebrating beauty at every age. That's why we were thrilled to welcome Cherie Gyllenswan, a content creator whose mission aligns perfectly with ours: to empower women to look, feel, and do amazing things, no matter their age. Cherie's infectious energy and commitment to authenticity made her the ideal partner for our recent campaign centered around embracing mature beauty. During her visit to Erasa Labs in New York, Cherie had the opportunity to delve into the heart of our skincare formulations, exploring the raw materials and processes that go into creating our products. It was a chance for her to witness firsthand the dedication and expertise behind the scenes, ensuring that each formula delivers unparalleled results. On the second day of her visit, we embarked on our campaign shoot, capturing the essence of mature beauty and the importance of embracing it wholeheartedly. Collaborating with Cherie was a natural choice for us; her genuine spirit and commitment to self-love resonated deeply with our brand values. One of the most meaningful moments during Cherie's time with us was when she shared her personal skincare journey, and her experience with menopause. Her words were not just informative but deeply inspiring, reminding us all of the power of embracing change and aging gracefully. It's with great pleasure that we share Cherie's heartfelt words below. We hope you find her insights as inspiring as we did, and that they serve as a reminder of the beauty in embracing change and aging gracefully. Question: So tell us your age, where you're from, what you do? Answer: My name is Sherry Gillen-Swan. I'm 55 years old. I live in Raleigh, North Carolina, originally from Miami. I'm married and I have four children.  Question: Can you tell us what your skincare journey's been like?  Answer: Yes, being from Miami and growing up in the 80s and 90s, it was the anti-skincare. So, you know, sun in, baby oil, tinfoil, out in the sun, boats. And so I had done a lot of damage. I had done a lot of damage to my skin as a result of just sun exposure. And I didn't really have a skincare routine at all and I never really had acne or breakouts. I had fairly normal skin. And in my late 30s, early 40s and I started to notice some sun damage. Just, you know, melasma, unevenness, skin tone, dullness and my skin. Yeah.  Question: Was there anyone around you that talked about skin care or tried to give you advice on skin care? What kind of information did you have about skin care?  Answer: So as a child growing up, my mother and my sister weren't into skin care at all. But my grandmother was a cosmetologist. And she used to work at CVS and then Eckerd Drugs in Miami. And she would just give us all the skin care stuff  for Christmas she would give us like oil of Olay and just you know a sea breeze that was a toner. 10 out of 10 don't recommend and ponds and you know walnut scrubs and all of the things that we know better today but that was really kind of the beginning of my interest in skincare and makeup came from my grandmother.  Question: I know you mentioned to me that at the point you were working with Mac, but why don't you tell us a little bit about what that experience was like?  Answer: Yes, so in my 20s, I became a makeup artist. I was trained and then I worked at MAC Cosmetics and I opened their store in South Beach and it was a really exciting time and I had always thought that I would want to pursue that as a career, but I learned a lot there. It was a really great and fun time to work not only in that industry, but you know in that part of the country and then you know life happened. I got married and life took me in another direction and I got into a profession that has nothing to do with beauty. I became a paralegal and just started kind of living life and those two wouldn't intersect again until last year.  Question: Do you think there's makeup with no skincare?  Answer: There is no makeup without skincare, yeah. It would be like asking a painter, if he thinks he can paint with no canvas, you know, anything that you, and truth be told, I'm a makeup person before I'm a skincare person. And truth be told, that was kind of when I started to really get into it as I didn't like how makeup was sitting on my face. I didn't like, you know, the texture and the enlarged pores. And, you know, then I started learning about things like exfoliation and just things that I could do to improve my skincare. And since about 38 years  old I've been pretty very, very consistent. I've always had a consistent skincare routine since my late 30s. Question: If you had to give advice to your 21-year-old self, what would you say?  Answer: Stay out of the sun. And don't call him back. No. It would be to stay out of the sun and use SPF. Even now the SPF part, it's hard because a lot of it doesn't sit well under makeup and you need to make sure that those things play together and a lot of times they don't. But sunscreen is so important. I'll never forget what an impression it made on me. I went to see a dermatologist and she had in her waiting room a picture, it was a picture of a truck driver, and it showed the left side and the right side of his face. And the difference in his face from from the left to the right was out; it looked like a completely different person. And it's because he had been driving a truck his whole life, and the driving side of his face was exposed to the sun. And it was that day that I was like, okay, there's really something and then you know, and I tell women this all the time, you know don't don't go out and spend hundreds of dollars on skincare and not wear SPF. You know, because the one thing that will undo everything quickly is the sun.  Question: With that being said, what kind of changes have you noticed in your body throughout time and how have you dealt with them and how have you embraced them?  Answer: And so, so menopause, yeah, menopause is one of those things like nobody tells you about. And I love that today it's talked about, you know, even I think 10 or 15 years ago, it was something, you know, nobody ever told you about. It was like having a baby. Like it's not until you have a baby that you realize nobody ever told you like all this stuff that happens to you. Menopause is the same way. You know, everything changes in your body. It was 50 years ago that women going through menopause were committed to sanitariums. Your hormones change, your body changes, your energy level changes, your mind, your memory. It affects every single part of your body, not to mention your skin, outward appearance, your weight gain. It's really all-encompassing.  (Question continued): How did you embrace some of the changes and what did you do to kind of... you know, kind of roll with the punches? Answer: You know, it's changed. And so with every, with every kind of, it took me seven years to get through. I went through it in my late forties and I'm just kind of on the tail end of it now. But, you know, every year brings its own kind of special challenges. And so drinking a lot of water, taking the right supplements,, taking care of your skin and not  trying not to eat processed sugars, things like that, you know, that, that really help. But, you know, mainly it's the, it's, it's a mindset because I think that when women, Kelly touched on this a little bit, but when, when, when women look at themselves and everything in the mirror looks different, it really can cause you to feel very down on yourself, you know? And, and so I, I always want to tell women that, you know, it doesn't, you know, not to give up. Like it's just, taking that one step you know you have to take one step before you can take a hundred.  Question:  What do you think your family and support system could do for someone who's going through menopause? What would you want your support system to be aware of? Answer: Just being aware that it's happening, you know, that, you know, we're not crazy, we're not, you know, angry, we're not, you know, I really feel like just talking about it, you know, and making it not so, you know, taboo, I think leads to greater understanding, you know, I mean, I remember, you know, when I was very young, my mother would talk about things and I was like, that's so crazy, you know, and really,  It is so all encompassing. One day you wake up and you look in the mirror and you have no idea who's looking back at you, you know?  Question: So now, what is your skincare routine now with all the knowledge and the wisdom that you have?  Answer: And so now my skincare routine is very, you know, I've never had, I don't have anything against it, just not a path I've gone down myself. I don't have fillers or Botox or cosmetic procedures. I'm also not trying to look 35 again. I'd be great with, you know, looking really great for 55. I have a very solid skincare routine that consists of actives, cleansing actives, exfoliation spf you know and i'm consistent with it you know.  Question: What would you say to women regarding, you know, your newfound career, how a content career has opened doors for you and how did you expect this to even happen?  Answer: No, I had no idea. No. A year ago this month I posted my first video. My daughters, who are my biggest cheerleaders, have always been telling me, Mom, you need to get on TikTok. Every time we go out, people are asking what did you do to get your hair like this? Or how did you do your eyeliner, where did you get those boots? And they're like, just do a TikTok. Do like a makeup TikTok. And I was like okay whatever I'll do. I didn't even know how to post it. I had to wait for my youngest daughter to get home from school. She taught me how to save it in drafts and then I had to wait for her to get home to post it and I posted it and it's just really really grown and I have loved it. It has opened so many doors,I never wouldn't, it wouldn’t even a year ago today wouldn't the things that have come from that wouldn't have even been on my wish list I wouldn't have known to wish for them. So we've created a really positive, engaging community,  focused on beauty, health, lifestyle, and just how to be our best selves, you know, because I think that if you look good, you feel good and you can go out into the world and do good things, you know? And so we can't be the best versions of ourselves if we're not doing those things. You know, when, when I remember my mother, somebody had, I was I was young and somebody said to my mother, she was either going for a massage or doing something, and so I said oh that's so selfish and and I really, like, that has just really stuck with me because I think it's the opposite of selfish. Like, I think that we have as women, who have raised kids and been wives and, you know, worked full-time jobs and, you know, done all the things that women do, it is so important for us to be able to fill our own cup because otherwise the people that I love the most don't get the best version of me and so if I'm not refilling my cup recharging my batteries taking that time to take care of myself then I can't pour out into the people that I love so they get less than the best of me and that's that's just not something I do it so we've created this community and we kind of you know talk about that and just talk about being positive and live other women up and over celebrating women and just kind of you know being being what we wish the world would be you know and it's been really cool.  Question: What are some routines that you set up for yourself to fill your own cup?  Answer: So I take time for myself, you know, whether that's, you know, 30 minutes to do, you know, skin care, take a special bath with salt, whatever it is, whether I'm going to go get a massage, whether I'm just going to unplug from all social media and disconnect. Like I do those things. I have those things in place, that are just for me. You know, they're not for my kids. They're not for my husband. They're not for me, it's just me. And so I've been really, this year for me has really been about saying yes to me, you know, and it's how I ended up here. I was like, you know, I'm just going to spend the rest of this year saying yes to everything. And like, even if it's scary, even if it's unknown, even if it's, I'm just going to say yes. Question: How are you paying forward your wisdom?  I know you know through your channel you're speaking to women, but when it comes to like your daughters, how are you letting them know about taking care of themselves and what's to come?  Answer: Yes, yeah my daughters are my biggest cheerleaders. They are, I have, I have raised some really cool people, but,  they understand that like they understand that, you know, you can't be pretty if you're negative. I don't care what you, I don't care what your bone structure says. I don't care what anybody says about what you look like aesthetically. If you aren't kind and you aren't contributing to positive things in the world and helping other people then there's no way that you can be pretty because it comes from such a deep part of yourself that unless you're tapping into that and like it's kind of like that you know it's what's the word that s like doesn't make sense but does but It's, oh my God, I don't know the word. It's just one of those things like in order to keep it, you have to give it away. And so in order for you to keep what you have, you have to be giving it back. It has to be overflowing from what you're doing for yourself. Because it could work the opposite. If you spent the rest of your life taking care of just yourself, that wouldn't work. That would work in the reverse.   Question: And what are some final words that you would like to say?  Answer: I don't know. I didn't know I was going to be 55. I had to turn 55 to start a modeling career. That's the goal. But most people have aged out by now. No, but you know, I just think it's, I just think it's amazing. I love that we are at an age And maybe I'll, maybe I don't get to see the benefits of it, but maybe my daughters do. We're in this age where people are celebrating aging and mature women can be beautiful and crow's feet can be sexy and We don't have to have our lips overfilled. And if we do, that's great, too. But like everything, like do what makes you the best version of yourself. And I love that we're having conversations about this. You know, even with you guys, you're so young. And it seems like such a part of how you, you know, understand the world. And that's amazing. It wasn't like that, you know, when I was younger. And so I'm so happy to live in a time where, you know, we're using real models, you know. to promote products and we're having conversations about you know gray hair being beautiful and it's amazing. Cherie's authenticity shines through in everything she does, from her makeup tutorials to her skincare advice. Her journey serves as a beacon of hope for women everywhere, proving that beauty knows no bounds and that confidence only grows with time. As we continue on our mission to redefine skincare for mature beauty, we are grateful to have Cherie by our side, championing our cause with passion and grace. Together, we are paving the way for a new era of beauty—one that celebrates diversity, authenticity, and the timeless power of self-love.

Ingredients Explained: Unlocking the Secrets of Erasa's XEP 30 Serum

Ingredients Explained: Unlocking the Secrets of Erasa's XEP 30 Serum

Are you curious about the magic behind Erasa's transformative skincare products? Dive into the world of anti-aging wonders with our spotlight on the key ingredients in the XEP 30 Serum. Get ready for a journey into the science of beauty and discover why Erasa stands out in the realm of skincare innovation. XEP 30: Unraveling the Biomimetic Neuropeptide ANTI-WRINKLE POWERHOUSE XEP 30, a biomimetic neuropeptide, takes center stage in Erasa's arsenal against aging. Co-developed in collaboration with Activen International in Switzerland, this exclusive ingredient works wonders by relaxing deep lines, wrinkles, and frown lines.  X50 Myocept: Precision Delivery for Line Relaxation TARGETED NEURO-PEPTIDE DELIVERY Enter X50 Myocept, Erasa's exclusive delivery system of two neuro-peptides. This innovation precisely directs actives to skin cells, effectively relaxing lines and wrinkles.  Argireline: The Synthetic Neuropeptide Marvel GENTLE WRINKLE RELAXATION Meet Argireline, the widely acclaimed synthetic neuropeptide. This powerful ingredient targets the same molecular pathway, diminishing wrinkles by gently relaxing facial muscles, contributing to the overall anti-aging prowess of Erasa products.  Proprietary Whey Protein: Collagen Boosting and Moisture Retention ANTI-AGING WITH A BOOST Whey Protein takes the spotlight, stimulating skin cells to produce new collagen and offering moisture-retaining properties. This proprietary formula enhances your skin's resilience and vitality. Niacinamide: Vitamin B3's Skincare Symphony ELASTICITY, BARRIER FUNCTION, AND MORE Niacinamide, a form of Vitamin B3, joins the lineup as a potent cell-communicating ingredient. Experience improved elasticity, enhanced barrier function, reduced discoloration, and a revived healthy tone and texture with this skincare symphony. 97% Pure Glabridin: The Power of Licorice Root Extract ANTI-INFLAMMATION AND SKIN LIGHTENING This potent ingredient is celebrated for its anti-inflammatory properties, making it highly effective in soothing irritated skin, reducing redness, and creating a more balanced complexion. Glabridin also inhibits melanin production, leading to a brighter and more even skin tone. Magnolia, Boswellia, and White Birch: Nature's Anti-Inflammatory Trio SCIENTIFICALLY PROVEN EXTRACTS Erasa boasts a proprietary combination of natural anti-inflammatory extracts. Scientifically proven and carefully formulated, the trio of Magnolia, Boswellia, and White Birch works synergistically to block skin inflammation, leaving you with a radiant and calm complexion. Creatine: Energizing Collagen Production BOOSTING CELL METABOLISM Creatine steps in to provide energy to cells, boosting cell health and metabolism. This dynamic ingredient contributes to building more collagen, ensuring your skin stays vibrant and youthful. Proprietary Polymers & Micro Spheres: Instant Skin Perfection IMMEDIATE RESULTS Experience immediate skin perfection with our blend of polymers and microspheres. These innovative elements work together to even skin tone and reduce the appearance of wrinkles, leaving your skin looking fabulous from the first application. Erasa's XEP 30 Serum is more than a skincare product; it's a scientific breakthrough in the fight against aging. Elevate your skincare routine with these powerful ingredients and embark on a journey of skin rediscovery.

What are peptides, anyways?

Peptides 101

Embark on a journey into the fascinating world of peptides – the unsung heroes of skincare. So what are peptides? Peptides are compounds composed of linked amino acids, the building blocks of proteins. As essential components of our skin, they play a vital role in maintaining structure, firmness, and overall skin function. The building blocks for collagen and elastin fibers, crucial for tissue firmness and elasticity. However, despite being natural to the skin, stabilizing and delivering peptides in cosmetic applications can be challenging. Scientists have developed peptides that effectively penetrate the skin's surface, providing targeted benefits for various skincare concerns. How Peptides Work in Skincare The number of amino acids in a peptide defines its type – di-peptide (2 peptides), tri-peptide (3 peptides), and beyond. Tripeptides are a skincare powerhouse because of their ability to enhance skin cell renewal and regenerate collagen; especially in combating signs of aging on delicate areas like the neck. As we age, collagen production diminishes, and the skin's natural repair processes slow down. Applying peptides to the skin triggers a healing response, stimulating collagen production and restoring a healthy skin barrier. With consistent use, they contribute to smoother fine lines, improved elasticity, and overall skin rejuvenation.   Different Types of Peptides Neurotransmitter Peptides: Found in Botox and topical treatments like Argireline, they relax facial muscles, reducing wrinkles.     Signal Peptides: Stimulate collagen, elastin, and structure protein production, promoting firmer and fuller skin. Carrier Peptides: Deliver trace elements like copper and magnesium, enhancing collagen production and skin firmness. Enzyme-Inhibitor Peptides: Slow down the natural breakdown of collagen, retaining more collagen and preventing pigmentation. Incorporating Peptides into Your Skincare Routine Selecting the right peptide product can be daunting with the plethora of options available. Consider the form of the product for prolonged skin contact. Peptides work well with ingredients like vitamin C, niacinamide, antioxidants, and hyaluronic acids. Check the product label for peptides listed close to the top of the ingredient list or identified as "palmitoyl." Luckily, we already have the best option for you: XEP 30 Serum: The Ultimate Peptide Serum Erasa's XEP 30 Serum features a biomimetic peptide, X50 Myocept, which replicates the wrinkle-erasing and anti-aging properties of natural compounds. This exclusive delivery system directs neuro-peptides to skin cells, relaxing lines and wrinkles. Argireline, an acetyl hexapeptide-3, enhances the serum's effectiveness by gently relaxing muscles, giving the ultimate “botox-in-a-bottle” effect. Now that you're armed with Peptides 101 knowledge, share your favorite skincare tips or let us know how peptides have transformed your routine. Drop a comment below and let the beauty conversations begin. We want to know how aging gracefully looks for you!

Winter - Intervention

Winter - Intervention

As the winter season sets in, bringing chilly winds, dry air, and low temperatures, your skin requires special attention to stay healthy, hydrated, and radiant. Adapting your skincare routine to environmental changes is crucial. It's not just about your skin type but how it interacts with the conditions around you. In winter, the drop in temperature causes the moisture on your skin to evaporate, leading to dryness. Additionally, indoor heating methods further decrease any humidity left in the air, providing you with an uncomfortable itchiness. In this comprehensive guide, we'll explore a winter skincare regimen, incorporating organic options and featuring two essential products: XEP 30 Serum and SPF 30 Creme by Erasa. Your New Winter Skincare Routine Gentle Cleansing with Cold Water Winter skincare starts with proper cleansing. While warm water can be beneficial at night to open pores, cold water in the morning tightens pores, reducing inflammation. Due to colder temperatures, consider creamier or oil-based cleansers. Facial oils effectively treat dryness and dehydration, making them ideal even for oily skin. The lipophilic nature of oil cleansers melts away excess sebum without over-drying the skin. Hydration Boost with XEP 30 Serum Erasa's XEP 30 Serum is a winter skincare essential. Packed with potent ingredients, including XEP 30, it targets fine lines and wrinkles, providing intense hydration. XEP 30's unique properties relax facial expressions, reducing nasolabial lines and crow’s feet, and promoting healthy aging. Make this serum a daily part of your routine for a youthful and radiant complexion. Layering with SPF 30 Creme Sunscreen is a year-round necessity. Winter sun, combined with reflective snow, poses risks to your skin. Erasa's SPF 30 Creme not only offers sun protection but also acts as a barrier against harsh winter winds. Despite the lower sun intensity, UV rays continue to accelerate skin cell breakdown, leading to premature aging and inflammation. Properly applied SPF, whether 30 or 50, blocks a significant percentage of UVB rays, protecting your skin. Additional Moisturization Complementing Erasa's products, incorporate organic moisturization. Use shea butter or vaseline on dry-prone areas. In colder and drier conditions, layering becomes essential. Similar to adding layers of clothing in colder temperatures, layering skincare addresses decreasing humidity. When moisturizing, add hydration and lock it in with an occlusive. For winter, opt for moisturizers with a better sealing capability, ensuring your skin stays nourished and protected. Additional Winter Skincare Tips Stay Hydrated: Drink plenty of water to keep your skin hydrated from the inside out. Humidify Your Space: Combat indoor heating by using a humidifier to add moisture to the air. Protect Your Lips: Apply a moisturizing, lipid-rich lip balm to prevent chapping and dryness. Remember, aging is a natural process, and skincare is about embracing and enhancing your beauty at every stage. If you are not aging, then you are not living! By adapting your routine with these winter skincare tips and incorporating Erasa's XEP 30 Serum and SPF 30 Creme, you can confidently face the winter season with resilient, glowing skin. Winter intervention is the key to a beautiful and healthy complexion despite the challenges of the season. What are your go-to winter skincare tips, and how do you customize your routine to combat the challenges of the season? We'd love to hear about your experiences and favorite products in the comments below!

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